So... How about that new Diet Pepsi Skinny Can?
If you google the image you can find lots of articles about the notion of it promoting anorexia. It certainly was the first thing that crossed my mind when I saw it.
But maybe Pepsi is just trying to keep up. If you think about it, Diet Coke has long had the reign in being the beverage of choice for girls who don't eat. There's no real shock value in that. Do we have a right to be so appalled by Pepsi when other companies have been doing the same thing a lot longer?